Streamlining Content Creation: Behind the Scenes of Football Ticket Pro's Automated Script Generator on Make.com
At Football Ticket Pro, we’re all about making the fan experience smoother — not just for buying tickets, but now, for consuming awesome content. As our social video strategy expands, especially across TikTok and Instagram, we faced a classic challenge: generating fresh, engaging video scripts week after week.
So we built an automation.
And not just any automation — a modular, feedback-driven Make.com scenario that turns a single idea into a polished, editor-ready video script. It integrates OpenAI, Slack, Google Sheets, and Perplexity AI to keep humans in control while automating the heavy lifting.
Here’s an inside look at how we built it (and how you can do it too).
Goal: One Flow, Infinite Scripts
We focused on automating one type of content — say, a “Fun Fact Friday” video or a “Club-Specific Travel Guide” — and built the entire Make.com scenario to support it end-to-end. Once finalized, this flow can be duplicated and tweaked for other formats with zero code changes.
The Flow in Action: Step-by-Step Breakdown
1. Trigger Module
A manual or scheduled start (weekly drop, anyone?) kicks off the process. Simple. Predictable.
2. Topic Generation (OpenAI)
We use a fixed prompt to generate 5–10 high-potential video topic ideas. Think “Best resale prices for Premier League matches in 2025” or “What it costs to follow your club to every away game.”
3. Slack Topic Approval
Each topic pings Slack with Approve / Reject buttons. You decide what’s worth pursuing — no guessing.
4. Research Generation (OpenAI)
Approved topics run through a structured research prompt to get factual, engaging context.
5. Perplexity Verification
We then send the same topic to Perplexity AI for a second, reliable research layer — a double-check and a variety booster.
6. Google Sheets Logging
Both research sources are saved side-by-side in a pre-formatted Google Sheet. Raw but valuable.
7. Merged Research (OpenAI)
We feed OpenAI both sources using a custom prompt, producing a clean, unified research summary — the perfect base for scripting.
8. Slack Feedback Round
The merged summary hits Slack again, with:
- Approve As-Is
- Provide input (e.g., “focus more on Arsenal resale pricing”)
Human input, AI-powered output.
9. Re-Merge If Needed
If feedback is given, we re-run the merge with your notes. Slack confirms when it’s ready again.
10. Hook Generation
OpenAI delivers five potential video hooks, tailored to the topic and final research.
11. Slack Hook Selection
Slack buttons let you choose the strongest opener. Done in seconds.
12. Modular Script Generation
With hook + research in hand, OpenAI generates:
- Hook
- Context
- Main Point 1
- Main Point 2
- Proof
- Twist
- CTA
- Visual/Audio cues
Each block is its own column in Google Sheets, ensuring total flexibility.
13. Final Script Approval
You get the full script back in Slack. Want to tweak just the CTA? You can.
14. “Ready to Record” Button
When it’s perfect, hit and it’s sent to your editor — via Slack or a shared Google Doc.
Why This Works
- ingle-path logic: No confusing branches. Just a smooth, linear flow.
- Modular by design: Each segment is editable, swappable, and easy to re-run.
- User feedback built-in: Slack approvals at each key step give you control without slowing you down.
Scalable foundation: Duplicate the scenario to generate other types of content (e.g., Reviews, Memes, Guides).
What You’ll Get
We’re delivering this as a full Make.com buildout, complete with:
- Complete scenario setup
- Exported JSON
- Google Sheets template
- Slack-ready test flow
- One walkthrough Loom video or PDF
One round of revisions
Final Thoughts
This project is more than an automation — it’s a content creation co-pilot. By combining GPT-4’s creativity with Perplexity’s factuality, Slack’s feedback power, and Sheets’ structure, we’ve created something any content or ops team would love.
If you’re juggling TikTok, Reels, or Shorts content with tight timelines and limited creative bandwidth — this is how you scale it without burning out your team.
Hey
I'm Jassim!
DevOps Engineer at Tech4Biz,
contributing to the development and Built a no-code workflow using make.com to automate content creation. When a new content link is added to Google Sheets, ChatGPT summarizes it and generates a polished Content which is then published in real-time via API—saving hours of manual work and ensuring consistent.