Automate SEO Blog Writing with ChatGPT and HookPilot: From Google Sheets to WordPress in Minutes!
In the ever-evolving digital marketing world, SEO content is king—but manually crafting long-form articles can be time-consuming and expensive. Enter HookPilot: a powerful automation platform that integrates services like OpenAI (ChatGPT), Google Sheets, and WordPress to completely streamline the process.
In this article, we’ll explore how you can automatically generate and publish long SEO-optimized blog posts using a no-code HookPilot workflow. Let’s break down the full setup and how it works.
The Automation Stack
This workflow uses the following services via HookPilot pieces:
- Google Sheets: Acts as the content planner with topic & instruction input.
- OpenAI (ChatGPT): Generates blog outlines and detailed content.
- Store (HookPilot Memory): Temporarily stores article fragments.
WordPress: Publishes the final article on your site.
Workflow Breakdown
1. Trigger: New Row in Google Sheets
Whenever a new row is added to your predefined Google Sheet, it triggers the workflow. The row contains:
- Column A: Blog Topic
- Column B: SEO Writing Guidelines
Example:
A: “How AI is Transforming Healthcare”
B: “Focus on 2024 trends, use subheadings, and make it reader-friendly.”
2. Generate Article Title & Headings with ChatGPT (OpenAI)
HookPilot prompts ChatGPT with:
“Act as an SEO expert… write only headings (h1, h2, h3)… Return JSON with ‘title’ and ‘outline’.”
ChatGPT returns:
{
“title”: “The Rise of AI in Healthcare: 2024 Trends to Watch”,
“outline”: [
“AI-Driven Diagnostics”,
“Predictive Healthcare and Big Data”,
“Virtual Health Assistants in Clinics”,
“AI in Medical Imaging”,
“Ethical and Legal Implications”
]
}
3. Store Intermediate Data
The result is parsed with a short JavaScript code snippet and a random identifier is appended to help organize the workflow. This identifier is used as a key to store and retrieve content in the HookPilot internal store.
4. Loop Through Each Heading (Outline)
Each item in the outline array is looped through. For every h2 heading:
- ChatGPT is prompted again to write detailed HTML content for that specific section.
- Guidelines from the sheet are reused.
- It also includes <h3> subheadings within the body.
Example prompt:
“Write the content of the section titled ‘AI-Driven Diagnostics’… Don’t include the title… Use HTML subheadings…”
Each result is stored incrementally, adding one <h2> section at a time to a growing content string in the Store.
5. Publish Final Article to WordPress
Once all sections are written and stitched together:
- The final content (with all <h2> sections and inner <h3>s) is pulled from the store.
- HookPilot uses the WordPress plugin to publish the article using:
- title from earlier step
- content with full HTML body
- status: publish to make it live
Boom! A fully generated, SEO-friendly article is now live on your blog.
Why This Workflow Rocks
- Completely No-Code via HookPilot
- Human-like SEO Content powered by GPT-4
- Scalable: Add dozens of topics in Sheets
Live Publishing to WordPress with zero manual effort
Final Thoughts
This HookPilot-powered automation allows content creators, marketers, and agencies to scale their SEO efforts effortlessly. If you want to build a robust content pipeline with minimal overhead and maximum output—this is it.
Want help building your own workflow like this? Let’s talk automation.
Hey
I'm Jassim!
DevOps Engineer at Tech4Biz,
contributing to the development and Built a no-code workflow using n8n to automate WordPress content creation. When a new content link is added to Google Sheets, ChatGPT summarizes it and generates a polished WordPress post, which is then published in real-time via WordPress API—saving hours of manual work and ensuring consistent.