How We Automated LinkedIn Posts Using HookPilot, Google Sheets, and ChatGPT
At Tech4Biz, we strive to streamline every process—including social media content creation. Instead of manually crafting LinkedIn posts for every new blog or case study, we built an automation pipeline using HookPilot, our no-code automation platform.
This guide showcases how we:
- Trigger the workflow from a Google Sheet,
- Use ChatGPT to summarize articles and generate engaging posts,
- Automatically publish them to LinkedIn in real time.
Perfect for busy teams who want consistent, high-quality posts without the manual grind.
Tools Involved
| Tool | Role |
|---|---|
| Google Sheets | Content input (links) |
| HookPilot | Workflow automation |
| OpenAI ChatGPT | Summarize + generate LinkedIn posts |
| LinkedIn API | Automatically publish posts |
End-to-End Workflow
1. Google Sheets: Content Source
We start with a simple Google Sheet named Content, with a Case Study column that stores article or blog links.
Case Study |
https://showcase.tech4bizsolutions.com/… |
Every new link added here triggers the workflow.
2. HookPilot Trigger: Google Sheets
rigger Type: New or Updated Row.
Trigger Column: Case Study HookPilot watches for any new entry in this column and initiates the flow.
3. HookPilot Action: ChatGPT Summarization & Post Creation
Use the Ask ChatGPT step to summarize the article and create a professional LinkedIn post.
Role:
You are a social media expert at a tech company.
Prompt:
Read and summarize this article for a LinkedIn post in under 300 words. Make it engaging with emojis and relevant hashtags. Article link: {{row.Case Study}}
4. HookPilot Action: Share to LinkedIn
Use the LinkedIn integration in HookPilot to publish the post using the output from ChatGPT.
Post Body:
CopyEdit
{{step_2.result}}
Tips:
- Include the link again at the end of the post.
You can modify formatting based on audience tone.
5. Test & Monitor
HookPilot provides real-time test logs and monitoring via the TestFlow feature.
We tested with several live case study URLs and confirmed posts were generated and published in seconds.
Real Example Output
Input URL:
https://showcase.tech4bizsolutions.com/transforming-e-commercewith-serverless-computing/
Generated LinkedIn Post:
- Discover how Tech4Biz helped a global e-commerce company go serverless and cut infrastructure costs by 40%!
Learn how we built scalable, secure, and ultra-performant systems without managing servers. - Read the full story: https://showcase.tech4bizsolutions.com/transforming-e-commercewith-serverless-computing/
#Serverless #CloudComputing #Ecommerce #TechForGood #TechInnovation
Why This Matters
This flow:
- Eliminates manual drafting
- Ensures consistent messaging
- Saves hours every week for the team
And it’s completely no-code, which means your content team can manage it without dev resources.
Who Should Use This?
- Marketing teams managing high content volume
- Founders & execs who want to stay visible on LinkedIn
- Agencies running campaigns for clients
Hey
I'm Jassim!
DevOps Engineer at Tech4Biz,
contributing to the development and Built a no-code workflow using HookPilot to automate LinkedIn content creation. When a new article link is added to Google Sheets, ChatGPT summarizes it and generates a polished LinkedIn post, which is then published in real-time via LinkedIn API—saving hours of manual work and ensuring consistent, engaging social media updates.