AI-Driven Forecasting and Pricing Improvement for an FMCG Brand
AI-Driven Forecasting and Pricing Improvement for an FMCG Brand Client Background The client is a globally recognized FMCG brand with a broad product portfolio across multiple categories, including personal care, beverages, and packaged foods. Despite being an industry leader, the client faced challenges in demand forecasting, pricing optimization, and maintaining profit margins in a competitive […]